Have you caught on to the latest fad in today’s world of fast-paced, high-content media? If not, have no fear; it has been superseded by an even more fascinating online craze. Plus another. Plus another. A quick Google search for “latest internet trends” won’t provide enough detail to inform your marketing plan, unfortunately.

You, however, are a marketer, so you can handle this pressure. After all, it’s your job to get the word out about the great things your business stands for to customers all over the world. Knowing how each app works inside and out can put you and your company ahead of the competition in the competitive field of digital marketing, where user experience is king.

Comparison of TikTok and Snapchat’s Most Notable Features

You may have been an avid user of these social media sites ever since they were created, or you may have never even heard of them. Whatever the case may be, we’ll summarize them according to the parts that could prove useful to your company.

TikTok

This social networking platform mostly features videos, with an emphasis on music. Users can upload films about anything they like, from dances and pranks to informative talks and debates, thus there are few restrictions on what can be shown. Although there are restrictions on what can be uploaded (as there would be on any social media platform), the content is often quite imaginative and engaging. A user’s interests are used to determine which new videos to show them in their stream.

Users create their own videos from scratch and share them online. These might be as short as 15 seconds or as lengthy as 3 minutes of video content. Among the app’s many functions are:

• The program allows users to capture or submit their own videos, then edit them with playback speed, size, and background music.
• Fun stickers and animations: Whether users want to add a filter to their video (like the “beauty”) or lip-sync along to music in the app, there are many ways to make their videos stand out.
• TikTok is no exception to the rule when it comes to the prevalence of augmented reality features; users can enhance their creations with the help of digital accessories.
• Videos can be exported to other social media platforms with no effort.
• Favorited videos are compiled on one of the user-accessible sites, and viewers can peruse the number of likes (in the form of hearts) and comments beneath each video.
• Users can tag each other and trends, similar to Instagram’s hashtags, to encourage participation in tasks like the Duet challenges or to contribute to ongoing trends like the #DatingWrapped trend.
• Want to see how you respond to other people’s posts? Sure, you can do that on TikTok. Users can record themselves watching videos uploaded by other users.
• You can make money off of live video streaming by filming yourself or an event as it happens.
• TikTokers may both check to see if another user is located in their immediate area and broadcast live to other users in their vicinity thanks to the app’s geolocation features.

Snapchat

The older app, in terms of time, is a form of instant messaging that allows users to share media files with one another. The problem is that these communications, in whatever medium they take place, are only available for a limited time before they ‘expire’ and are no longer accessible. Similarly to Instagram stories, the messages can be uploaded to a “story,” which can consist of still images, moving images, or text.

While the idea that media is fleeting and must be saved for posterity is a unifying one, Snapchat’s many other features make it stand out.

Which Apps Are the Most Popular, and Why?

Okay, so you have a basic understanding of the functionality of each program, but who exactly is making use of them? After all, you need to know who is on these sites if you intend to market to them.

The User Base of TikTok

As one of the newest apps available, TikTok has been gaining a lot of interest from younger audiences. The New York Times provides a more detailed breakdown, showing that most TikTok users are between the ages of 13 and 24.

With a record amount of downloads in every country, TikTok now has 1 billion monthly active users.

Statistics of SnapChat Users

Snap’s numbers show a peak of 375 million daily active users on the network, whereas Snapchat’s tend to fluctuate widely.

With 60% of Snapchat’s audience being between the ages of 15 and 25, TikTok and Snapchat have a similar demographic makeup. TikTok users tend to be between a year or two older and a year or two younger than Snapchat’s average user, and this is the app’s most notable distinction. Most users of both services fall within the Generation Z and younger millennial age brackets.

TikTok’s marketing potential

It’s possible that promoting brand content on TikTok may provide your company unprecedented access to a massive new audience. You might potentially enter the feeds of hundreds of thousands of users and reap the benefits immediately if you do it well and make your brand assets consistent, clear, and diverse. TikTok is the perfect platform for brands to connect with their target audience in a way that is entertaining and conversational, rather than commercial.

The Value of Snapchat Advertising

You may find that Snapchat’s emphasis on interpersonal interactions, rather than videos, works well for your business. While TikTok’s duet and trend outfits do provide some avenues for dialogue, the conversational environment provided by Snapchat’s filters, Discover page, and Snapchat story feature, in addition to direct approach, may be just what your brand needs to flourish.