Social media marketing may be effective for businesses of all sizes, but keeping track of several accounts can be a hassle. It is in this context that managing social media software becomes useful. Integration with Twitter, Linkedin, Pinterest, and Instagram, among others, is a key feature of social media calendar software. Users may manage their social media profiles from an one spot, including scheduling posts, coordinating with groups, and collaborating on content. Yet, there are a plethora of choices available, which makes it difficult to determine which one is ideal for your company. In light of this, we have compiled a list of nine excellent social media management solutions, both free and premium. In this article, we’ll outline the benefits and costs of each option so that you may select the best one for your company’s budget and needs.

Jotform Tables

Jotform Tables is a powerful spreadsheet-database hybrid that also helps you organise your social network content. It’s simple to keep your whole editorial calendar in sync with your social media schedule thanks to handy tools like extensive search filtering, formulae, and complete column and tag customization. Use the Forms Builder, PDF Designer, and Mobile Forms that are all part of Jotform’s expanding set of tools. What do you like most about it? Both paid and free plans have access to Jotform Tables.

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Since its founding in 2010, Buffer has provided several companies with an efficient social media administration software solution. With Buffer, users can actively engage with their audiences while they plan and schedule social content. As a result of the software’s publishing features, users can work together on content with their teams, create posts that are optimised for each social media platform, and watch upcoming material in an intuitive calendar. One user, eight channels, and one hundred scheduled posts are included in the $15 monthly base price of Buffer’s Publish product. There is a free trial available for each plan that lasts for 14 days.

Sprout Social

Since 2010, Sprout Social’s robust social management platform has aided companies of all sizes in expanding their brands online. Reporting, publishing, handling social media, and user participation are all made easier by this technology. Management functions for social media include the ability to publish and schedule posts, handle conversations, and generate reports in a format of your choosing. Brand new users can get a free trial that lasts for 30 days.Five social media accounts are included in the base plan, and more can be added as needed.

CoSchedule

CoSchedule is now one of the most well-known marketing software companies since debuting in 2013. The programme provides a unified platform from which users can oversee all of their promotional activities, including social media. Automated posting, scheduled posts, social media monitoring, post scheduling, collaborative tools, and analytics reports are all examples of social features. 

TweetDeck

Having begun in 2008, TweetDeck was bought by Twitter in 2010. TweetDeck is a reliable social media management tool for Twitter-only users. Advanced capabilities include multiple account management, pre-scheduling of Tweets, and the creation of custom collections of Tweets, among other things. All you need is a Twitter account to utilise the app for free. The TweetDeck tutorial is available in Twitter’s Help Center.

Hootsuite

Since its launch in 2008, Hootsuite has become one of the most widely used social media management services. It is used by over 18 million people throughout the world to help them carry out their social objectives. Automated posting, monitoring of social media, analytics and reporting, brand monitoring, collaboration tools, content management, and so much more: Hootsuite has it all when it comes to social media management. Yet the corporation has been under criticism in recent years due to layoffs and a problematic deal with ICE, which it has now stated it would abandon. Hootsuite’s free plan is somewhat restricted, allowing for only three social media profiles and thirty scheduled posts for a specific user. For a single user, the Premium plan starts at $29 per month. Team pricing starts at $129/mo. There is a free trial available for paid programmes that lasts for 30 days.

Zoho Social

Throughout 2015, Zoho Social was introduced to the company’s roster of services. This platform is designed to streamline the process of managing a brand’s social media presence. An automatic publication calendar with drag-and-drop capabilities is included in Zoho Social, and users may plan an infinite number of articles in advance. Content queues allow users to set up specific times for publishing, or they may depend on SmartQ forecasts to release information at peak readership times. Using this platform has its advantages, such as bulk planning, live stream interaction, direct messaging, team cooperation and permissions, and individualised reporting. Prices for individuals and startups start at only $10 / month for two users. Flexible upgrades for additional brands or members of the team are available for each plan.

Marketing Cloud by Salesforce.com

Since its inception in 1999, Salesforce has grown to become a leading customer relationship management (CRM) platform. Its Marketing Cloud platform does a lot beyond merely schedule posts and publish them automatically. Content management, client targeting, multiple account administration, analytics, and conversion monitoring are all characteristics of social media marketing.

The HubSpot Marketing System

Since its founding in 2006, HubSpot has become the industry standard for marketing automation software. Its flagship product, HubSpot Marketing Hub, offers in-depth marketing automation and analytics, and enables customers to keep tabs on their social media advertising campaigns. Adding the Marketing Hub to your existing implementations of HubSpot’s Selling Hub and/or Service Hub can streamline your team’s ability to work together. In the same vein as SalesForce Marketing Cloud, however, this is corporate software, thus it doesn’t come cheap.