Any successful company today knows the value of having an active social media presence. It’s the best way to connect with consumers, expand your fan base, and monitor public opinion about your company. However, deciding what to share may be challenging when trying to establish a social media profile.

If you want to improve your brand’s social presence and, by extension, your business’s success, it’s essential that you post the proper material on your social media accounts.

There is a wide range of material suitable for sharing on different social networking sites.

Instagram is one such platform; there, you can share images of your wares and solicit feedback from customers in the form of comments. On Twitter, however, you may connect with your target audience through brief updates about your company and subsequent conversations with them.

It might be difficult to come up with material for your social media accounts, which is why you should look at these 30 suggestions.

In this article, we will discuss some options for social media material that will quickly and significantly improve your brand’s social standing.

For what reasons should social media updates be planned?

Scheduling your posts is an essential part of managing your social media accounts. Regular social media updates are more effective than sporadic ones.

Planning out what you will post and when it will be released is the first step in developing a successful social media strategy.

You can count on consistent posting when you use a content calendar. If you simply use Instagram to promote your business once a month, you won’t see any results. Maintaining an active social media presence requires constant posting and commenting to keep people interested.

Ideas to liven up your social media feed

User-created media

What you or your followers publish on social media without being paid to do so is known as user-generated content.

User-generated content can be anything as simple as a buyer tweeting their enthusiasm for a product. The use of user-created content is an excellent strategy to increase brand awareness and attract a wider customer base.

Videos

If you want to spice up your material but are tired of uploading the same old photographs, try making a video instead. Video allows you to capture more of your brand’s essence while also providing crucial information to your audience. Instagram, Twitter, TikTok, and YouTube are all great places to share videos.

Giveaways

Freebies are usually a hit on social media, so don’t be afraid to include them into your posts. Giving away free samples of your product is a great method to connect with customers and spread the word about it. Someone who receives a free product through a giveaway can end up being so impressed with it that they spread the word to everyone they know.

Surveys

Social media content creation is all about engaging with your audience, and surveys are a great method to accomplish so.

In addition to facilitating communication with your target audience, customer satisfaction surveys provide valuable insight into their likes, dislikes, and overall impressions of your company.

Infographics

An infographic is a great way to get the word out about a new product or service and educate your target audience. Infographics are a great tool for presenting data about your business or products in an engaging fashion.

Podcasts

Create a podcast to spread the word about your company. A podcast gives you the freedom to discuss anything you choose, not just your products and services. If you want more people to buy what you’re selling, a podcast episode is a terrific method to do it.

Mini-series

Mini-series are a great way to keep your social media fans guessing and interested in your content. If you want more people to interact with your articles and speak about your business, consider creating a mini-series.

Behind-the-scenes

Customers will appreciate any insights into the inner workings of your company that you can provide. Workers may use platforms like Instagram Stories and TikTok to share short vlogs documenting a typical day on the job.

Opinions on Products

Reviewing products and posting your thoughts on them on social media is always a good idea. Customers care about what other people think of your brand, so be sure to highlight favourable feedback anywhere you can.

Motivating Saying

Sharing your mission and inspiring your audience to follow in your footsteps with a single motivational quotation may go a long way towards achieving your business goals. Use social media like Instagram or Twitter to spread motivational sayings.

Images from the Clientele

The best method to get new consumers interested in your products is to show them happy people using those things. Customers are more inclined to buy from you if they perceive that others have had positive experiences with your items.

Taking a Peek

Want to get people talking about something fresh you’re working on? Post a teaser image and challenge your followers to guess what it is.

Make new use of old material

Reusing content you’ve already created can save you time and effort compared to starting from scratch with each new social media post. Sharing already created material is a terrific method to save time when posting to social media. Join forces with a different label By joining forces with another company, you may gain access to their customer base as well. To expand your brand’s reach and exposure, consider forming a partnership with another company. Convene a chat session You may hold a live interview on Instagram with another content producer or business. You may think up questions yourself, or you can invite your followers to send in inquiries.