It’s not easy to develop links.

That’s a pretty straightforward claim, but the reality is more nuanced. In order for your website to rank well enough in the search engines for your clients to find you, you know you need to gain connections from other websites—high-authority, relevant websites, no less.

However, how do you persuade the unknown people in charge of other websites that your eCommerce site is worthwhile? They have no obligation to assist you.

In order to obtain a connection from another person, you have to ask for one, which can be an embarrassing situation if you don’t already know the person well.

The most effective methods of developing links focus on improving the quality of the relationship on both sides. You need other sites to connect to you because they see value in doing so for their visitors or customers.

Several approaches eCommerce platforms

Publish guest posts on related websites

If executed properly, this strategy has a long track record of success. Writing a high-quality guest post for a website is a great way to give back to the community. Websites that accept guest posts typically demand and allow you to include one or two relevant links back to your website in the content you submit.

This strategy not only earns you links, but it also exposes you to people who may not be familiar with your website or business, which could result in increased visibility and new followers.

Form content collaborations with related websites

Brands that offer products that are similar to or complimentary to your own can be found on the market. The companies listed here are great candidates for content collaborations.

You can strike up an arrangement in which they make content for your website in exchange for the content you make for theirs (with links back to theirs). (with links back to theirs). Content created on either end must be appropriate for the target demographic of the other brand, as well as consistent with its overall content strategy.

Join forces with nearby companies

If you run an online store, “local” may have a different meaning than if you had a physical location. Your company, however, must have a home basis. You may expand your network and open up new prospects by participating in the local community. Attend networking events and introduce yourself to local companies.

Building relationships with other professionals in your area can lead to fruitful collaborations, one of which is the addition of quality inbound links to your website. Participating in the events and marketing efforts of regional professional and industry groups might get you connections in their directories and exposure for your business.

Be on the lookout for potential sponsorships

Find industry events and groups that are looking for sponsors. Sponsoring an event or organisation will cost you money, but it will pay off in the form of positive publicity and more traffic to your eCommerce store from people who are interested in the sponsored event or organisation.

In addition to links, this will also gain you good will and a solid reputation.

Give Away Products in Exchange for Reviews

Find affiliates and influencers who evaluate products that are comparable to yours and offer to send them a free sample in exchange for an honest evaluation.

This strategy will only succeed if you have faith in your items, which you should. You can only hope for positive feedback, not require it. Getting reviews increases (hopefully positive) awareness of your product and, in most cases, also earns you a link back to your website if you target website owners that you believe are a good fit for your product.

Throw press-worthy gatherings

The format of a branded event might vary greatly. You may put on a concert for your profession, organise a workshop, or organise an awards dinner. Many of them can be adapted into computer simulations while we wait out the pandemic. People will be more keen to attend in-person gatherings once they are once again considered to be secure.

If the event you plan is novel, fascinating, or valuable to the public, then it deserves publicity. To generate buzz and coverage from various online sources, you might pitch it to relevant publications and writers. Links will be a natural byproduct of such coverage.

Get involved in volunteer efforts

Many online communities are eager to help spread the word about worthwhile causes. It’s a simple method for kids to feel useful. You can expect other websites to report and promote your charity drive, scholarship, or week in which you donate a percentage of revenues to a famous cause if you own an online store.

As before, this is a tactic that will cost you and is better done for reasons other than merely collecting links (such, in this example, assisting other people), but it can be an excellent way to get links as well.

Effective links can boost revenue

The best links aren’t just fantastic for search engine optimisation; they’re also the ones that will actually drive people to your site who are interested in what you have to offer.

If you want to succeed in eCommerce, your link development approach can’t merely focus on quantity. Pay attention to the ones that will help your business the most strategically. Will potential buyers be exposed to and compelled to click that link? Does it aid in promoting your company’s name and image? In cases when you respond “yes,” those are the connections you should prioritise.