An Ultimate Guide: Instagram Video Marketing

Have you heard about the new video features Instagram has added? The increase in the length of videos shared online (from 15 to 60 seconds) is great news for advertising your company or product. Also,

This remarkable social media platform is working on introducing novel video capabilities, such as slow-motion playback and video view counts.

Instagram’s popularity has skyrocketed in recent years. And this has improved the quality of videos produced by many different companies. Due to Instagram’s emphasis on video, many companies will soon need to implement video marketing strategies.
The best Instagram videos, according to numerous studies, are produced by businesses rather than people. It’s high time you started incorporating Instagram videos into your video marketing strategies.

Strategies for Marketing Your Videos on InstagramInstagram’s photo features have already given digital marketers a huge leg up. The incorporation of a video component has unquestionably boosted its usefulness. Let’s take a look at the most effective ways to promote your business using Instagram videos.

Create a Visual Resume

You’ve probably heard the adage, “A picture is worth a thousand words.” A 60-second film can show you more than you can read in a thousand paragraphs. Whether you operate in the food, beauty, fashion, technology, digital media, etc. industries, it’s important to film examples of recent client work to serve as a video lookbook.

You can use a visual film portfolio for everything from advertising your bakery’s cake decorating services to showcasing your expertise as a professional makeup artist.

Record Product Demos and Address Common Concerns

Making a list of frequently asked questions might save time spent responding to Twitter and email inquiries and questions from customers. Then you can make a quick Instagram video in which you respond to their inquiries.

Customers may have numerous inquiries about the functionality of your product. Instagram videos allow you to demonstrate processes while providing descriptive commentary. Additional and useful information about your goods for your customers.

Emphasising Unique Opportunities

If you’re using films to promote limited-time discounts and events, you might think that 60 seconds is too long. This allows you to show potential customers and fans what they could win in a contest or what they can get during a sale of a specific service or product.

Customers can add a more human touch to their marketing campaigns by switching the camera’s view mode and recording a message to aid in an event or special sale promotion.

Here, you should feature a video message about deals, events, or contests in the description area and add a hashtag to monitor conversions and increase exposure. A large number of people can be reached with just a few minutes of video.

Adding a Face to the Brand

To stay competitive in today’s market, businesses are increasingly relying on real-time, in-person interactions with clients via social media platforms like Facebook and Twitter. Therefore, this motivates businesses to be more forthright with their target audiences.

Instagram videos give businesses the chance to do all of the above, and in condensed form that gives clients a glimpse into the company’s culture and the inner workings.

Utilising Hashtags to Attract an Audience and Invite Fan Submissions

To enter a contest or help promote a live event, you can ask your Instagram followers to submit videos using a certain hashtag. If you already have a sizable following on Instagram, this may be the most effective method of communicating with them so as to inspire the most valuable user-generated material and strengthen customer loyalty.

In addition, this is a natural approach to gathering authentic material for use in advertising in-person events.

Increasing Facebook Activity

The majority of Facebook’s interaction comes from users liking, commenting on, and sharing photos and videos. Now that Instagram videos can be viewed immediately from a user’s Facebook page, community engagement can be boosted and followers can interact more directly with the company through questions, comments, and shares.


Marketers will have a better shot at reaching their desired demographics if Instagram videos continue to advance.

The time to start using these methods to promote your business through Instagram videos is now. You should definitely check out these Instagram suggestions.

However, keep in mind that you should not count on instant results. Before deciding on a strategy, you should choose your end goal, whether that be a larger following or greater brand recognition.