The Instagram Verification Process for Businesses

According to Samantha Lim, Community Manager at, “after we got verified [on Instagram], it was a great asset to our social media team.” “The Instagram tools we used were useful, and so was the trust it engendered in our brand through user engagement.”

The when and why of Instagram verification.

The primary motivation for seeking Instagram verification is to ensure that your audience knows they are following the genuine account and not a fake. It aids in establishing yourself as a reliable and trustworthy app user.

Businesses may increase their brand’s visibility and recognition by having their verified accounts rank higher in search results for their company name or for keywords relevant to the content they publish on the platform.

Requirements for Instagram’s Verification

Although anybody may submit a verification request, Instagram is selective about who it actually validates because the blue badge is so highly regarded.

Instagram claims to take a number of variables into account throughout the evaluation process.

In addition, your account needs to:

  • Verified as the legitimate account of a person (celebrity, influencer, etc.) or legal company.
  • The information you provide must be one-of-a-kind in order to accurately reflect the verifier.
  • Application profiles must be public profiles with a bio, photo, and active use of the app before they may be considered complete.
  • Important: Your profile should be associated with a well-known or frequently sought for person. Instagram evaluates news outlets for significance but ignores sponsored or paid content.
  • How many Instagram followers do you need to be authenticated?
  • Instagram will not disclose any verification information. Instagram has never confirmed the large number of followers, however some estimates put it at 10k.

If you suspect impersonation or want to create a strong presence on the app, it’s better to look for verification that isn’t tied to the number of followers you have.

The Potential Reasons Your Instagram Verification Request May Be Rejected

There are a number of reasons why Instagram may reject your verification request.

  • When you submitted your verification request, your profile was incomplete (you lacked a photo, for example).
  • Only paid or sponsored media will display your notoriety.
  • During the verification procedure, you gave false information.
  • You tried to use a different service to authenticate your account.
  • You submitted many requests for an Instagram verification badge before getting a response.
  • If you break Instagram’s rules or policies, you may lose your verification status at any time. If you break Instagram’s rules, the platform has the option to permanently delete your account.

Instagram Verification: How to Ask for It

Let’s go over the application procedure now that you know everything about the verification steps.

  1. To access your account settings, as seen below, click the hamburger menu at the top right of your profile page, and then choose Settings.
  2. Below is an illustration of how to access Request Verification from the Account submenu of the Settings menu.
  3. Selecting this option will bring up the Instagram Verification Application, as seen below.
  4. Authenticity, notoriety, and importance to the public interest, as well as other connections demonstrating your existence in the public sphere, will all need to be confirmed in the form sections. It’s recommended that thoroughness be maximised.

  1. After filling out the form, hit the “Submit” button at the very end.

When can I expect Instagram verification?

Up to 30 days after submitting your request, Instagram will let you know the status of your request on the Activity page. In the meanwhile, keep using the site as you normally would. If your application is rejected, you have 30 days to reapply.

Actively sharing useful and helpful information is the greatest approach to engage with the platform’s audience and build a following, regardless of verification status. People will trust you more because they will know you genuinely care about their happiness and success.