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How To Use TikTok Analytics To Develop Your Marketing Strategy

TikTok is one of the trendiest platforms in the world, with millions of user accounts. TikTok is more popular among teenagers and younger audiences. It is one of the most entertaining platforms to encourage an audience and get more fans and followers on your account. 

TikTok is the fastest-growing platform for many marketers and influencers. The important reason for the platform’s success is its potential growth, and the users count. Whether you are a marketer, content creator, or influencer, that is no matter; you will need to calculate the performance of your TikTok marketing strategy to develop your brand. 

The following article will help you to know the performance of your account growth

Switch TikTok Pro Account 

You are able to measure the performance of your account only on the TikTok pro account. Switching a TikTok account into a pro account is one of the easy steps. Go to your TikTok settings page and select the manage my account tab. Then the screen moves onto the next page; you have the option to switch to the pro account on that screen; click it. 

Now you need to select the category you want. Then enter the phone number and verify your account via SMS. Once you have completed the process, go back to the settings option. Now, you are able to access the TikTok analytics of your account. 

After seven days, you can access the following tabs in your TikTok dashboard. They are,

  1. Profile Overview
  2. Follower Insights
  3. Content Insights

TikTok Profile Overview

The profile overview tab helps develop your content strategy, and you will get some information like the growth of your TikTok account, content conversion rate, and find the perfect time for posting content. This tab helps you to know the overall performance of your TikTok account. 

It displays the following results:

Profile Views – it shows the total number of profile views for the past 7 to 28 days. 

Video Views – these tabs help you know how many of them view your TikTok videos for the past 7 to 28 days.

Followers Count – it helps find the total number of followers visiting your account over the past 7 to 28 days. 

TikTok Follower Insights

The TikTok follower insights tab helps to display the whole number of followers you have. Also, it gives the demographics of your audience location, gender, and age basis. After tracking these results, if you want to grow your followers count, you can use the buy TikTok views option on your account. It helps to display your account more authentically and create a positive impression among other TikTok users. 

TikTok Content Insights

The TikTok insights tab helps you know all information about your content such as TikTok likes, comments, shares, total views, average watch time, audience territories, and the traffic source. It is one of the important analytics tabs to find out what type of content works the best, what type of content you need to remove, which one goes more trending on TikTok, and so on. Even it helps you to develop your content strategy and posting style. 

Track Your Competitors Account 

It is an important strategy to get more success on your account. It would help if you tracked the competitor’s profile to see the performance of their account. It will help you to enhance your account by knowing the success and the failure of your competitor’s account. 

Published inTikTok
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