TikTok has rapidly become world’s one of the most popular social media platforms. Over a billion people were using it regularly by 2022. That’s not all: it’s still one of the platforms with the highest rate of growth, especially among the young.

TikTok’s appeal lies in the fact that even accounts with a small following can make an impact online through the creation and sharing of videos. Because of this, it’s a great place to promote brands because you can reach thousands of people organically in a short amount of time and for little outlay of cash. There’s also a fantastic chance to build your own brand in this situation.

Understanding virality: the TikTok algorithm

TikTok, like other social media platforms, employs a variety of algorithms to find and suggest content that will be of interest to its users. Despite the fact that nobody knows for sure how they operate, there are a few fundamental ideas you can and should be familiar with if you want to use them to your advantage on TikTok:

Average Percentage of Time Spent Engaged

The first concept we’ll talk about is ‘impressions vs engagement’. Simply put, when someone makes a “impression,” they have seen your content. One million impressions on TikTok means that your videos and profile have received that many views in a given month.

As a content producer for the web, your goal should be to turn these views into interactions (e.g. likes, comments, and follows).

A percentage of clicks (CTR)

The percentage of viewers who go on to visit your profile page after viewing a video is what the click-through rate is all about. Essentially, this is yet another metric used by the TikTok algorithm to assess user interest. Achieving high CTR is recommended for users. The thinking goes like this: if a user has chosen to follow you, they must be interested in what you have to offer. If you can get people to click on your videos, you’ll see an increase in views across the board.

Storage of Videos

The concept of retention is crucial when making videos for the web. This means, on average, how long did each viewer of your video spend watching it?

A retention rate of 50-60% is considered to be successful on established video-sharing platforms such as YouTube. This means that slightly more than half of your video’s viewers will actually watch the entire thing. 

Thing you need to know about content analytics

You may be curious about the availability of TikTok video retention data. Unfortunately, this function isn’t offered to free accounts. The silver lining, however, is that upgrading to TikTok Pro is entirely free of charge. Follow the instructions:

• To change the privacy settings for your account, go to your profile page.
• Go to “Edit my account” in the menu.
• The ‘Upgrade to Pro’ option will be available.

Checking your TikTok Pro account’s analytics is as easy as :

• click the “Privacy and settings” option on your profile page.
• You can access the Creator Tools by clicking the Account menu.
• In that window, click the Analytics tab.

Finding your TikTok analytics is the first step in providing that information to your brand partners. Having impressive customer retention and participation rates will help you win over new business. You could negotiate with brand sponsors to offer incentives for videos with high levels of viewer engagement.

Know your audience

Think like the typical viewer.
At the time you sign up for TikTok, you probably already have a general idea of the demographic you’re shooting for with your videos. Doing so will help you shape your content goals in a way that is more effective and efficient.

Partners or a marketing firm you’re working with may have specific requests for the types of content you’re to create. For instance, they may want you to centre your content around makeup and beauty so that they can better target their advertisements. The affiliate tools available to you will prove invaluable in locating and focusing on your ideal customers.

Locate your “niche”

The majority of successful TikTok users will continue making the same type of videos until they have mastered the platform. Narratives, animals, songs, and practical jokes are all common topics. Find out what works best by trying different things.

Even though finding a specific audience is crucial, the most popular accounts are constantly looking for new ways to engage with their followers.

Find and employ the most applicable hashtags

You’ve found the perfect fad and can’t wait to make a TikTok for it, right? Then, when posting, be sure to use the most relevant hashtags. In spite of the fact that the tag function is often disregarded, it can have a significant impact on your video’s views and shares.

Methods to Improve Video Stickiness

How do I make my content engaging enough that people will want to read it all the way through? Making content that people want to read or watch takes time and effort, no matter how funny you are. Fortunately, we have a few pointers that should help you get there.

First and foremost, your video needs a hook. It’s something that happens within the first few seconds that makes people want to keep watching.

How to Increase Participation

A ‘call to arms,’ or an invitation for the audience to do something that will help your channel, is an important part of learning how to get followers on TikTok. The prompt could take the form of on-screen text inviting viewers to share their opinions by clicking the “like” or “comment” buttons.

If you want more people to watch your videos, one strategy is to release them as a series. Including a ‘hook’ in the first installment of a multi-part series ensures that viewers will return for more.