Effective Social Marketing At These 5 Universities
Business is booming at the nation’s universities.
In order to establish their reputations, most educational institutions have large marketing departments that work relentlessly around the clock. And they are always on the lookout for innovative approaches to bolster their numerous brands, attract more students, and create “special” campuses.
Naturally, they are resorting to social media advertising to do this.
Of course, you need to reach your target audience where they already are, and today that means college students on social media.
That plan of attack makes sense.
Reputation, community building, website traffic, and student recruitment are all boosted by an active social media presence.
Reach out to the school you’re attending
First of all, no matter how much you want to attract new students, you can’t ignore the community you currently have. You hope that your students will not only enrol at your school but also thrive there and feel compelled to return for alumni events.
Concerts, parties, and sporting events are some of the most common examples of such opportunities. There is also the influence of social media. “School spirit” grows when students interact and exchange information.
Methods used by Baylor University
Baylor University has a very modest amount of likes on Facebook, yet Engagement Labs nevertheless placed it first among US universities. More people per thousand followers interact with their account than any other institution.
How can Baylor maintain so high interest from such a limited audience?
The page caters specifically to the interests of its student body.
The “community” we spoke of goes well beyond campus walls.
This is especially true in smaller cities with a college or university.
For this reason, it might be an effective recruitment tool to disseminate motivating reports and images from the location.
Use awe-inspiring imagery
You’ve probably seen that pictures and videos are increasingly important on social media. Even more so among college students: 60% of Snapchat’s 200 million users are under the age of 25, and 55% of Instagram’s 100 million users are 18–29.
That’s why Instagram has been called “the digital version of a college brochure.” One of the primary aims of universities on social media is to attract new students, and a decent Instagram presence will help with this.
Techniques used at Georgetown University
Photos of Georgetown’s stunning campus are included alongside more academic fare (debates and visiting speakers) and more casual fare (barbecues and social activities).
Therefore, Georgetown has the largest percentage of its followers who actively participate.
More people per thousand interact with its posts than at any other university in the United States.
Coordinate efforts across organisational units
Schools often fall into the trap of isolating too much of the student body.
While it’s beneficial to have individual channels for each organisation or division at your school, it’s essential that everyone work together.
The University of Clemson excels in this area.
What makes Clemson tick
Clemson has several Twitter accounts dedicated to various activities and departments around campus.
They broaden the impact of each narrative by constantly relaying it amongst themselves. It implies more people will see it, spread it, and respond to it. And that’s exactly why educational institutions have a presence on these platforms.
Because of their efforts to work together, Up&Up named them as the second best NCAA Division I institution on social media.
Take the initiative and become a leader in your field
You need more than simply local tales to have an impact on social media. These are crucial, but remember your target demographic when writing.
Methods used at MIT
MIT’s Twitter page is updated like a news website. The university is well-known for its programmes in technology, computers, and statistics, thus this is the type of information that it disseminates.
This is a fantastic method of recruiting new students in addition to gaining more followers. You may attract new students by making your school appear exciting, intriguing, and cutting edge on social media. MIT’s position as a forerunner in the realm of higher education substantiates claims that it is a top-tier establishment.
Your expert resources are abundant as well. Find strategies to highlight the areas in which your institution excels.
To handle it on your own
Discover and disseminate materials that will interest individuals beyond the university’s walls. To do this, you must:
Solicit updates and discoveries from your academic institutions.
Share your work with journalism and communication students.
Tell interesting, non-academic anecdotes that will pique the interest of potential pupils.
Great ideas usually begin at academic institutions. Create profiles that reflect this, and you’ll win over smart individuals everywhere.
Student enrollment your primary concern? Find out the other four methods for doing this online.
Join the dots now
Five methods for school social media success have been presented. All of these suggestions are excellent methods that you can start using right away.
Finding the optimal balance between the two is the real challenge.
Make a strategy for your content that involves:
Defined objectives for your social media advertising campaign. These outcomes may include more participation, more subscribers, or more people being accepted.
The kind of articles (like the ones we gave above) that will assist you accomplish these aims.
Support from other areas, like as academics and student media, is essential.