Have you ever had the sinking feeling that your material was no longer “being seen”? Perhaps you think development is impossible. But trust me, it’s not.

It’s time to reassess your tactics if you feel like you’re riding the struggle bus because to Instagram’s 2023 algorithm. There is more to developing a successful content strategy than merely sharing eye-catching visuals. To succeed, you must understand the inner workings of Instagram’s algorithm and use that knowledge to your content strategy.

You’ve found the proper location!

Here, I’ll share the strategies that helped me defeat Instagram’s algorithm and keep over 100,000 followers, strategies that I now teach in my Instagram influencer course.

How does the Algorithm work?

The word “algorithm” is only a fancy way for professionals to talk about automated decision-making systems. On the other hand, “the algorithm just means a process,” as Instagram’s CEO Adam Mosseri puts it.

Thanks to algorithms, our favourite applications are better than ever.

The computer conducts much of the filtering so that we don’t have to go through thousands of bits of material to locate what we like.

It takes time.

Good, right? It compiles material it believes we’ll find interesting. Please, someone write me an algorithm to make my flat spotless.

The 2023 Instagram Ranking Algorithm Explained

The Instagram algorithm takes note of what you like and then attempts to offer you more of the same kind of posts.

That’s common knowledge, right? And the more you learn about the algorithm, the better off you’ll be.

In my opinion, the same fundamental concepts can be used to your content strategy regardless of the specific algorithm you use.

Learning Instagram’s ranking system is all that’s required.

Instagram’s Ranking Algorithm Explained

Our newsfeed is curated based on four major ranking factors:

• What’s Inside
• User Behavior Analyses of Posters
• User Interface
• What’s Inside

To begin, “content” might mean the time and nature of a post’s publication. Do you think it’s a video? Is that…?

The Instagram algorithm utilises post types to determine who should view material from features like Instagram Reels, Instagram Guides, and Instagram Lives.

Furthermore, Instagram is more likely to display users material that was posted within the past three hours rather than three months. A lot more recent than a juice bar in Los Angeles, hayyyyy.

Notice Board

In this context, “Poster” refers to the person who uploaded the information. Have you noticed that the more you like someone’s post, the more posts of theirs you will see? You and the content you interact with are both considered by the IG algorithm. That’s how your feed and its contents are ranked.
And that’s not all!

The system infers a link between you and another user if you often interact with them online through comments or tags. In effect, you are asking, “Please include this person more frequently in your Feed.”
User Behavior and Preferences

Your in-app experience is shaped by the ways in which you interact with the app’s content.

To see this in action, select “Manage Interests” from the app’s menu (found in the top right corner). You’ll see a selection of categories Instagram thinks you’ll enjoy seeing posts about.

Instagram follows may be edited at will. The material you view is based on the interests you select.

Activity Logs of Users

The Instagram algorithm does, in fact, keep track of the apps you’ve used. In search of evidence?

The next time you’re using the app, tap the three dots in the top right corner of an item in your news feed. Insta will explain it all to you!

The length of time you stick with a person, for instance. It may also be the number of likes a post receives.

Tips to Maximize Your Instagram Posts in 2023

In the following paragraphs, I’ll share the most important lessons I’ve learned as a full-time content producer and influencer on Instagram in 2023.

Make Trailers Regularly and often

In 2023, reels will be the most effective way to get around Instagram’s algorithm. How then do you create quality Reels?

In my Instagram training for influencers, we talk a lot about how valuable material is paramount.

Content that is both interesting and relatable has value.

Before anything else, consider the value you can provide and how you can convey it in a short video of no more than 15 seconds. Your Reels, whatever their length, should provide a complete and interesting tale.

Don’t Fall Behind the Times

Making material that is currently popular is also a great strategy for gaining the algorithm’s favour. That is, you may assume that the vast majority of Instagram users are taking part in any given trend. 

After all, this is why it’s becoming so popular. 

When you put your own spin on a trend, the algorithm will send your material to people who are already interested in that topic.

Putting your name in the hat is all that’s required. The trick with trends is to jump on them immediately.

Thousands of additional people may see your material thanks to a trend.

Create content that others want to share

In this case, “shareable” refers to the ease with which your material may be distributed across various online mediums. Making and sharing TikTok Reels is one such example. And that, right there, is a brilliant plan for rising to the top of Instagram’s influencer rankings.

In addition to Reels, you can now utilise tools like the “Add Yours” Story sticker to encourage others to share your posts.

Captioning Well

If you want to outsmart the Instagram algorithm in 2023, learning how to create compelling captions that people will actually read is essential. I know a simple method for doing so. It’s referred to as “microblogging.”

To sum up, microblog Instagram captions are those in which the writer provides useful information to the reader. This adds spice to the captions!