Like TikTok, Instagram is also rolling out new features to help brands and creators to enhance their growth on social media platforms. Considering the competition of social media sites, Instagram reveals exciting features to grow your business. 

Generally, brands want to keep up with new trends and evolve with new concepts to gain the attention of their target audiences and win the competition. With more than one billion active users monthly, marketers are more likely to use the Instagram platform to target their audiences. But how to engage audiences? Instagram helps marketers to leverage new features to win the competitors and get new audiences.

Are you ready to look at the exciting updates of Instagram in 2022? Let’s get started!

#1. Make Inbox Partnership

Most brands and marketers miss the opportunity to increase their growth available on the Instagram inbox. Yes! With the partnership messages feature, Instagram helps popular creators and brands manage audience communication in one place.

Partnership messages are the sub-folder found on Instagram DMs. Using this feature skips the message request folder and provides them with a top priority which helps to find and manage content partnerships.

#2. Provide Links In Stories

At first, when the stories came into existence, users with about 10k followers only had the chance to include a link to their stories. But now, Instagram enables the feature to add links for everyone on the platform. 

Direct your followers to the required product pages or to your website simply by using the link stickers. The option is great for marketers whose aim is to increase traffic using Instagram.

#3. Visual Replies With Reels

Recently, Instagram announced a new feature to respond to your audience’s comments on reels. The users on Instagram can add a reply to reel comments with another engaging reel. 

Instagram keeps on introducing new ways to gain audience engagement. One among them is posting reel videos as comments for another user reel. Creating engaging content helps to increase Instagram likes for reels from reliable services that enhance your follower’s growth with potential leads. So make visual replies in the form of reels to reach wider audiences, resulting in greater reach.

#4. Get Creators

Instagram is efficiently working on introducing new features and inbuilt tools to help brands connect with creators. Generally, Instagram users add brands to their lists based on their interests. 

So, when brands search for the creator to combine, the users having the type of your brand appears in the top list. This feature provides an easy way to find creators who already show interest in your brand. In addition, brands can also filter creators based on follower count, age, gender, and location. With the filtering option, you can get the right creator to organize your campaigns in a proper way.

#5. Auto-Captions In Stories

Some users on Instagram watch stories by muting the sound. So the caption sticker becomes a game-changer on Instagram stories. Using this feature automatically converts the voice of the story video into text which helps the users watch videos without playing sound. 

The caption sticker feature on Instagram helps engage with audiences who watch videos with and without sound. Therefore, utilizing the feature on stories makes your content more accessible to audiences.

#6. Add Yours Feature

You would recently have come up with the ‘Add Yours’ feature while browsing Instagram stories. But how does it work? ‘Add Your’ is a trending feature on stories that came up recently and captured excessive response. When one of your followers uses this feature and shares content with their story, you can respond to their story by creating your own spin similar to it. 

Therefore, the ‘Add Yours’ feature levels up your interaction with your followers. Due to higher response, this feature acts as a trend or challenges as on TikTok. Also, it is best for marketers to get new conversions and explore their creativity.

#7. Collabs

Instagram keeps on testing new features that help users to enhance their reach among wider audiences. There is an exciting and new feature under testing which allows it to combine with the content of other Instagram users. After using the collabs feature, the post you share appears on both the profiles and can share the content’s comments, likes, and views count.

The collabs feature helps brands to a greater extent because it helps to partner with influencers to enhance brand awareness.

Conclusion

Instagram continuously evolves with brand new features and updates that help marketers to improve their popularity and reach. However, the above features show that Instagram is coming up with new updates to make your marketing strategy successful.