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5 Key Instagram Video Formats You Must Know

In any industry and of any size, social video can provide businesses with a powerful marketing tool for increasing audience engagement, conversions, and revenue. In fact, video has become such a valuable marketing tool for 86% of marketers that it has become an integral part of their strategy.

It is possible for video marketing to increase your business revenue in a big way when combined with social media marketing, but this is not the case for all brands. You do not want to invest time, money, or resources into creating content that your audience will find irrelevant or uninteresting. In order to avoid this problem entirely, you must determine what your audience responds best to, and build your content calendar accordingly. To simplify and streamline your content creation process, we have developed the following resources:

In-feed video posts

Video posts within the Instagram feed have been a staple in Instagram’s content since 2013. You can boost engagement on your Instagram business page by adding organic or paid videos. You can raise the number of likes, views, comments, shares, and saves by uploading videos. The shareability of video exceeds the shareability of links and text by 1200%. Therefore, posting regular videos can help boost your engagement and, in turn, help you reach more users. An in-feed video is a highly effective way to create public awareness about a campaign, a new initiative, a product, etc. When there is less engagement , you can enhance your videos and buy automatic real Instagram likes to make more people click and watch the whole video.

Instagram Stories

Since Instagram Stories were introduced in 2016, more than 500 million users have used this feature daily. In recent years, Instagram’s developers have modified this feature to provide users with a range of different ways to interact with their followers. During the creation of a Stories post, you could add poll stickers, question stickers, emoji sticker, quiz stickers, or chat stickers to encourage your users to engage with your content. You are able to use swipe up links that take viewers to your pricing page, blog post, or any other relevant URL if you have a business account or at least 10,000 followers

Instagram Reels

A new feature called Reels was introduced by Instagram in August 2020, partly to compete with TikTok, a video platform with increasing popularity. You can customize reels with songs from the Instagram music library, augmented reality effects, countdown timers, and other features. Reels by Instagram are short 15-second videos that consist of multiple clips.


IGTV is a video-focused feature that has been accessible since 2018. Users of IGTV have the opportunity to publish and save long-form content without the need to first perform an Instagram Live. Content on IGTV can be fully customized, just like that of other video features. The feature could be utilized to produce how-to videos, tutorials, product releases, news releases, and more from a business perspective.As well as being able to track the analytics of these videos, Instagram also makes it easy for you to do so. By viewing the insights section within IGTV, you are able to track engagement metrics such as views, likes, and comments.

Instagram Live

You can broadcast content and engage with your followers in real-time through Instagram Live. The creation of Instagram Live videos is a great way for businesses and influencers to interact directly with their audiences. A video feature like this could be used to provide answers to questions, organize fundraisers, host panels, and more. In addition, after the Instagram Live event concludes, you have the option to download and store the recorded event on your profile.


To achieve your goals, you should use these different formats of content and tailor your videos to your target audience. With the exception of some proactive market research, all you can do is monitor the performance of your content and bring it into line with your marketing strategy as necessary.

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