Skip to content

Month: September 2021

8 Effective Ways to Use Instagram TV To Promote Your Business

I’m a massive believer in experimenting with new technology, particularly those that have the potential to have a significant influence on our daily lives, such as IGTV. As a result, I knew I couldn’t ignore Instagram’s announcement of IGTV. They are essentially competing with YouTube, & what is astonishing and frightening is that Instagram has grown to 1 billion users since its inception in 2010. In comparison, YouTube has 1.9 billion subscribers, founded in 2005.

What on earth is IGTV?

It is an acronym for Instagram Television. If you’ve not seen it all in action yet, you can now establish your channel within the Instagram application or watch through a separate IGTV app or on your PC/Mac. You may immediately begin publishing vertical videos, yes, native vertical videos. It makes perfect sense, given everything that we do on the phone is in portrait or vertical format. The applications we use, the messages we send, the texts we get, the podcast we listen to, and the books we read — everything is in vertical mode; that is how our smartphones operate. And we are entirely reliant on our cellphones! According to a blog article,

1. There are nearly 3.5 billion unique users of mobile as of August 2017. Statista

2. On average, users spend 69 percent of the median time on their cellphones

3. By 2020, mobile devices will account for 80% of worldwide internet usage. Zenith

4. Individuals spend 50% of their time on digital media on smartphone applications.

That is insane!

With this in mind, I feel that Instagram — AKA Facebook now that they control it — and their decision to develop IGTV are pretty prudent. How can you make the most of IGTV? It’s effortless to use, and videos don’t have to be as ‘finished’ as they have become for many YouTube companies, influencers, and content creators. Still, they can seem rawer over Instagram stories.

Approach your actions strategically

IGTV may or may not be the medium for you, but it’s worth a shot if you currently publish content. You film them on your phone and then edit them with a video editor to improve their appearance or add more footage & music before uploading them directly to IGTV from your phone. Also, one of the perfect ways to use it is to buy IGTV likes for your Instagram handle easily.

I strongly advise you to concentrate your efforts on the following using IGTV:

1. Always add value — through insight, advice, strategy, or wisdom — by adding a personal touch. Give, give, and give some more.

2. If you are not in the mood or prepared for 1, then amuse others by bringing pleasure, laughter, and happiness into their life.

3. Increase awareness of what you do by introducing yourself and telling them who you serve & why you do what you do.

4. Showcase your work in a lighthearted manner and have others do this for you- I’ve already seen video testimonials and comments from consumers in the form of video interviews.

5. Repurpose your work – utilize it to immediately broadcast his podcast, while others are modifying or just placing their horizontal films into a vertical background.

6. Stand out – combine your Instagram stories into one fascinating video with music.

7. Treat it as if it were a Facebook live, then share your video afterward on your Facebook account or group for further interaction.

8. Always add a call to action (CTA) that directs them to your website, products, or a type of information where they can learn more.

I hope this has provided you with some insight into how to use this new tool properly.

TikTok Marketing For Gen Z: 6 Great Factors You Can Use For Your TikTok Business

Users may upload video content up to 1 minute in length and use humorous effects such as speech distortion, green screen, and viral sound snippets. 

Beloved by Generation Z, the app currently has approximately one billion active users every month and continues to expand. These figures imply the possibility of reaching a sizable audience. If you haven’t already, you should include the platform in your brand’s marketing plan.

Consider the following before determining whether to utilize TikTok for advertising:

  • Are you primarily targeting younger millennials and Gen Z with your brand?
  • Is it associated with items that have a significant degree of visual appeal?
  • Does it transmit an air of playfulness, casualness, and coolness?
  • Are you an artist, musician, or producer of digital content?
  • Do you have access to a smartphone equipped with an HQ(high-quality) camera and the resources necessary to create compelling material consistently?

The app’s simplicity of use and popularity make it impossible to ignore if you’re attempting to reach Gen Z and millennials. The following are six ways for marketing your business or brand on TikTok.

Hashtag Challenges On TikTok

TikTok, like every social media network, allows users to include hashtags in their videos. It enables users to quickly search for and find information while also allowing the advertisers to target relevant demographics.

A hashtag challenge on the app makes use of a unique hashtag and a current trend. Numerous TikTok trends involve picture challenges. After the year, a popular one had users comparing themselves at the start and end of 2020.

By publishing a video with a relevant trending hashtag to the app, you may help it gain popularity and motivate people to create their challenges.

Use The “Duet” Feature

Duets allow users to create their short-form video in response to another user’s post on TikTok. The content is shown so that the produced video displays alongside the unique or dueted video.

Several examples of what users may accomplish with the duet feature include the following:

  • Dance together
  • Sing together
  • Carry out acts (e.g., a strong high five).
  • Complete everyone’s sentences.
  • Respond to inquiries.

The trick is to be inventive and draw inspiration from popular stuff on the network.

Make Influencer Marketing a Part of Your Strategy

TikTok, like any other social media network, is popular among established influencers. There are Gen Z influencers on the network, such as Addison Rae and Charlie D’amelio. Many influencers will buy likes on TikTok for promoting their sponsored content to a significant audience. It helps them well and acquires more reach and overall engagement quickly, and also it strengthens their TikTok Insights effectively.

Brands have long employed influencers with millions of fans to sell services and products on networks like Instagram and YouTube to their audience. TikTok is no exception, and the influence of followers may be leveraged in the same way.

Utilize Scarcity to Increase Engagement

By utilizing scarcity in your marketing initiatives, you may increase interest and involvement.

Success on TikTok depends on your content reaching a large audience and generating a high degree of user interaction.

Success on TikTok depends on your content reaching a large audience and generating a high degree of user interaction.

By utilizing scarcity, customers are forced to make a snap decision about whether or not to interact with your business. It is a strategy worth considering.

Encourage the use of user-generated content.

TikTok consumers desire immersion. They are not satisfied with simply sharing photographs or viewing clips; they want to be creative and create something for themselves.

They are not satisfied with simply sharing photographs or viewing clips; they want to be creative and create something for themselves.

The TikTok brilliance is that it enables consumers to do precisely that. You need to initiate action by launching a hashtag, challenge, or campaign. If you do it correctly, your audience will advertise your items for you.

Distribute Your Videos

While TikTok’s potential is endless, don’t get carried away and ignore those social media channels available.

Cross-posting your videos on other platforms will attract the attention of demographics that are unlikely to use TikTok while simultaneously increasing your following on the site. It might assist you in repurposing the app for future promotions.

7 Dazzling Tips To Become Famous On TikTok

TikTok has become one of the most breath-taking social media out there. It is the best hangout place for millions of people. If you wanna be famous on TikTok, you have to remember two mantras; one is you have to be consistent, next know what to do, and that you must have a perfect plan.

Honestly speaking, this app is quite addictive; hours will go by scrolling the TikTok feed since it’s filled with enticing and captivating content. Some may be hilarious, funny and the rest of them are really useful.

How long will you keep on scrolling your feed? Have you ever thought of becoming a famous person on TikTok? Of course, everyone desires to become an excellent star on TikTok, right? Imagine how people are turned into famous personalities; maybe they’ve worked hard and played their game well or have a luck series.

Actually, if you gain bags of loyal followers, you can become popular, even turn into a budding influencer, and start earning money.

In this article, you will have some of the dazzling tips to become famous, just have a spot on what it takes, tricks to optimize your TikTok account.

Let’s go,

1. Have a Stunning Bio To WelCome Your Audience 

Do you have any idea how to highlight your TikTok profile? If not? You are missing something; invest your time to create a stunning profile. Your profile will tell a complete story about you; your profile is the first thing people like to visit when they want to know more about your actions. At their first visit itself, you must garner their attention.

Hence, ensure your profile picture is clear and attractive, personal. When you spot the top TikTokers profile, they will put a lot into their profile. That’s why many people keep on visiting their profile again and again. Place the link of your recent work in your bio to pull more traffic and let people know your worth. Remember, your profile must tell who you are, what your passion, and what you can expect from your account.

When it comes to a bio, make it short and concise, and it must be attention-grabbing. If your profile is good enough to make your audience tempt and follow your videos. When you have a better bio, you have a better chance of getting famous. 

2. Consistency Matters 

Your main intention is to become famous on TikTok right; then you must really put your work to favor the algorithm.

On TikTok, if you post more, the closer you become famous on this platform. For instance, if you are shooting three videos a day with relevant hashtags, post it that day itself, don’t wait for the next day. This is because TikTok never ignores or punishes the creators for posting more videos. In fact, if you post more videos, you are going to appear on different user’s “for you” pages.

On the other hand, if you upload videos regularly, people have a solid reason to come back to your account daily. Automatically, your engagement on your profile will be increased, it’s a good sign for algorithms to push your videos in front of many new audiences.

3. Pay Attention Popular Music Track & Songs 

Music is the heart of the TikTok platform; in fact, it’s playing a major on this platform. Whenever you’re in this stage, few songs will always stick in your mind and will be playing again and again. Moreover, most of the lip-syncing videos include popular songs.

Every week, there will be one music or song that will become viral. It may be either a new or old song. If you buy views on TikTok for your account, you will get the chance to show your video in front of wider audiences. Also, Using particular trending sounds in your video will gain more video visibility and get instant attention from your audience. That’s why trending songs are more potent in grabbing the audience’s eyesight. Have a look at the discover tab and “for you” to see which soundtrack is going viral currently. Either you can recreate that particular song, or you can simply use that music as your background. Anyways, adding trending songs to your content will maximize your engagement rate.

4. Use Hashtags Wisely 

Everybody knows the value of using hashtags on social media, it may look cliche, but still, some people are not using it properly. If you use the perfect hashtags, they actually work more to make your content visible and give massive reach for it. When you spot on the “for you” page, you may see a viral song with #sharemyplaylist or #dancechallenge. Though it may be unrelated to the song, it’s still viral and gives you bags of view. You just need to keep your eye on trending hashtags and grab the opportunities as soon as you spot a popular one.

5. Being Yourself & Original Will Work More

It is nothing wrong to be yourself, on social media, especially on TikTok; in fact, it will drive real engagement and improve your connection with your audience. Let people see your highlighted originality and your true color. Most people like to engage with more real and natural people than portraying them as more artificial. 

One of the super tricks to become famous is knowing the balance between the trend and innovation; they must create new content. Your audience may scroll their feed quickly; if they spot something natural or real, they will spot and are more likely to get engaged with it.

6. Be On The Trends 

We have already discussed trending sounds and hashtags, ensuring you’re getting on top of them at the perfect time. TokTok will come and go, you can’t predict its lifespan, so there is no point, coming up with new content after the trend has no value.

You need to look over the emerging trend and ensure you get it at the right time. It helps to increase your profile authority. It will create a significant impact and make a big difference in assisting you to become famous. 

7. Focus Your Target Audience 

On TikTok, you have millions of people; it’s pretty difficult to satisfy everyone. You can’t upload the content and expect everyone to like it and interact with it. When you are uploading your content to people who are not interested in your niche is actually a waste of time. Moreover, it’s hard to become famous on TikTok. That’s why it’s a brilliant idea to determine your target audience or your niche. And plan your strategy according to them.

Once you identify your target audience, your content will be related to them, so it’s easy to gain more interaction. It helps to obtain more popularity within a short time. When more people interact with your content through likes, shares, comments, you have more possibilities to get your content on the “for you” page. Trust me; it will make a huge difference in making you famous on TikTok.

Conclusion

I hope this article will give you more valuable tips to make yourself ready to become famous on TikTok. Remember, it’s all about how much you put into it; consistency is the key to success.