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Month: August 2021

5 Key Instagram Video Formats You Must Know

In any industry and of any size, social video can provide businesses with a powerful marketing tool for increasing audience engagement, conversions, and revenue. In fact, video has become such a valuable marketing tool for 86% of marketers that it has become an integral part of their strategy.

It is possible for video marketing to increase your business revenue in a big way when combined with social media marketing, but this is not the case for all brands. You do not want to invest time, money, or resources into creating content that your audience will find irrelevant or uninteresting. In order to avoid this problem entirely, you must determine what your audience responds best to, and build your content calendar accordingly. To simplify and streamline your content creation process, we have developed the following resources:

In-feed video posts

Video posts within the Instagram feed have been a staple in Instagram’s content since 2013. You can boost engagement on your Instagram business page by adding organic or paid videos. You can raise the number of likes, views, comments, shares, and saves by uploading videos. The shareability of video exceeds the shareability of links and text by 1200%. Therefore, posting regular videos can help boost your engagement and, in turn, help you reach more users. An in-feed video is a highly effective way to create public awareness about a campaign, a new initiative, a product, etc. When there is less engagement , you can enhance your videos and buy automatic real Instagram likes to make more people click and watch the whole video.

Instagram Stories

Since Instagram Stories were introduced in 2016, more than 500 million users have used this feature daily. In recent years, Instagram’s developers have modified this feature to provide users with a range of different ways to interact with their followers. During the creation of a Stories post, you could add poll stickers, question stickers, emoji sticker, quiz stickers, or chat stickers to encourage your users to engage with your content. You are able to use swipe up links that take viewers to your pricing page, blog post, or any other relevant URL if you have a business account or at least 10,000 followers

Instagram Reels

A new feature called Reels was introduced by Instagram in August 2020, partly to compete with TikTok, a video platform with increasing popularity. You can customize reels with songs from the Instagram music library, augmented reality effects, countdown timers, and other features. Reels by Instagram are short 15-second videos that consist of multiple clips.

IGTV 

IGTV is a video-focused feature that has been accessible since 2018. Users of IGTV have the opportunity to publish and save long-form content without the need to first perform an Instagram Live. Content on IGTV can be fully customized, just like that of other video features. The feature could be utilized to produce how-to videos, tutorials, product releases, news releases, and more from a business perspective.As well as being able to track the analytics of these videos, Instagram also makes it easy for you to do so. By viewing the insights section within IGTV, you are able to track engagement metrics such as views, likes, and comments.

Instagram Live

You can broadcast content and engage with your followers in real-time through Instagram Live. The creation of Instagram Live videos is a great way for businesses and influencers to interact directly with their audiences. A video feature like this could be used to provide answers to questions, organize fundraisers, host panels, and more. In addition, after the Instagram Live event concludes, you have the option to download and store the recorded event on your profile.

Conclusion

To achieve your goals, you should use these different formats of content and tailor your videos to your target audience. With the exception of some proactive market research, all you can do is monitor the performance of your content and bring it into line with your marketing strategy as necessary.

How To Use TikTok Analytics To Develop Your Marketing Strategy

TikTok is one of the trendiest platforms in the world, with millions of user accounts. TikTok is more popular among teenagers and younger audiences. It is one of the most entertaining platforms to encourage an audience and get more fans and followers on your account. 

TikTok is the fastest-growing platform for many marketers and influencers. The important reason for the platform’s success is its potential growth, and the users count. Whether you are a marketer, content creator, or influencer, that is no matter; you will need to calculate the performance of your TikTok marketing strategy to develop your brand. 

The following article will help you to know the performance of your account growth

Switch TikTok Pro Account 

You are able to measure the performance of your account only on the TikTok pro account. Switching a TikTok account into a pro account is one of the easy steps. Go to your TikTok settings page and select the manage my account tab. Then the screen moves onto the next page; you have the option to switch to the pro account on that screen; click it. 

Now you need to select the category you want. Then enter the phone number and verify your account via SMS. Once you have completed the process, go back to the settings option. Now, you are able to access the TikTok analytics of your account. 

After seven days, you can access the following tabs in your TikTok dashboard. They are,

  1. Profile Overview
  2. Follower Insights
  3. Content Insights

TikTok Profile Overview

The profile overview tab helps develop your content strategy, and you will get some information like the growth of your TikTok account, content conversion rate, and find the perfect time for posting content. This tab helps you to know the overall performance of your TikTok account. 

It displays the following results:

Profile Views – it shows the total number of profile views for the past 7 to 28 days. 

Video Views – these tabs help you know how many of them view your TikTok videos for the past 7 to 28 days.

Followers Count – it helps find the total number of followers visiting your account over the past 7 to 28 days. 

TikTok Follower Insights

The TikTok follower insights tab helps to display the whole number of followers you have. Also, it gives the demographics of your audience location, gender, and age basis. After tracking these results, if you want to grow your followers count, you can use the buy TikTok views option on your account. It helps to display your account more authentically and create a positive impression among other TikTok users. 

TikTok Content Insights

The TikTok insights tab helps you know all information about your content such as TikTok likes, comments, shares, total views, average watch time, audience territories, and the traffic source. It is one of the important analytics tabs to find out what type of content works the best, what type of content you need to remove, which one goes more trending on TikTok, and so on. Even it helps you to develop your content strategy and posting style. 

Track Your Competitors Account 

It is an important strategy to get more success on your account. It would help if you tracked the competitor’s profile to see the performance of their account. It will help you to enhance your account by knowing the success and the failure of your competitor’s account.